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Exec describes Internet marketing

Abstract:
Marketing consultant Allen Adamson spoke about the importance of the Internet for marketing....

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Rolv E. Heggenhougen

posted 11/25/08 @ 9:30 AM EST

Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

You have a website.
You send emails.

Why not multiply your sales-staff by ?wrapping? the regular email in an interactive letterhead?

No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.

Maldeetuh

posted 3/07/09 @ 1:03 AM EST

The thing with email marketing is to only send mail to people that physically signed up to get your emails through sign up form that you have on your website. If you buy email addresses that is spam. It is more commonly referred to as an optin list.
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